State parks encourage people to #optoutside for black Friday

Nov 24, 2017


Credit Michigan DNR

State Parks in Indiana and Michigan will have free admission on Friday as part of the opt outside movement.

The opt outside movement was started by outdoor retailer REI in 2015 as a way to encourage people to explore outdoor resources instead of spending Black Friday in stores.

People visiting Indiana parks will have to print out an online coupon from Facebook, Michigan parks will waive admission fees without any coupon needed.

Ginger Murphy is the deputy director for stewardship at Indiana State Parks. She says going outside is a good idea even if you do choose to shop.

“Framing it as a good day to be outside after you shop, to sort of de-stress from all of the malls and the parking and the lines and also if you’re not going to shop spend it outside.”

Murphy says Indiana State Parks are also running Facebook contests to win yearly park passes to encourage people to share their opt outside experiences on social media.