WVPE Underwriting
We’ll help you make your on-air announcement most effective. Your underwriting announcement will be crafted to identify your business or organization as a supporter of quality programming available on WVPE Public Radio. At the same time, it will comply with all FCC regulations applicable to noncommercial stations.
Messages are 20 seconds in length, including an introductory phrase.
Your message may include as many of the following elements as time permits:
- Your business or organization’s name, or that of a subsidiary, legal DBA, operating division or parent company
- The location of your business or organization
- How long your business or organization has been operating
- Your phone number
- Up to 3 of your trade names, products or service listings
- Factual descriptions of products or services
- Your actual/recognized business or organization slogan
- Your World Wide Web address (URL)
Important Do’s and Don’ts The Federal Communications Commission mandates that underwriting announcements may not include qualitative, comparative or promotional language. Calls to action, pricing information (including the word “free”) and inducements to buy or sell are not allowed. In addition, pre-produced announcements and the use of music beds are not permitted. Voicing will be done by WVPE announcers. Ultimately, final approval of copy lies with WVPE. A copy of WVPE’s complete underwriting guidelines is available by request
Why such rules? The goal is to protect the non-commercial content that WVPE Public Radio listeners value so highly. In this way, the special integrity of the relationship between us and our listeners extends to you, the underwriter, as well. Our listeners positively identify underwriters with Public Radio’s high-quality programming, and respond favorably to factual information without commercial tones.
Sample Announcements: Support for this program is provided in part by the computer science and mathematics departments at Indiana University South Bend…offering a master’s of science degree in applied mathematics and computer science. More information is at 574.520.IUSB or online at iusb dot e d u.
Support for this program is provided in part by The St. Joseph County Parks offering cross country skiing, candlelight ski nights, snowshoe rentals and a variety of nature programs this winter. A complete list of programs and activities is available on-line at s j c parks.org.
Support for Marketplace is provided in part by Rob Hoffer, local Edward Jones Financial Advisor. Now offering personalized strategies and recovery plans for investments to maximize the opportunities available in today’s market. Rob Hoffer, Edward Jones Elkhart. Learn more at five two two, fifty-four hundred.
Fortify Your BrandWVPE’s account executives can design an underwriting program that meets your marketing, philanthropic and financial goals. Development Director Kim Macon can recommend the appropriate account manager to suit your needs.
kmacon@wvpe.org
574-262-5699
Toll Free: 888-399-9873 ext. 5699
We are here to help you meet your business goals.
