Why Become a Sponsor?

• WVPE delivers the highest listening audience concentration of highly educated and influential citizens within the WVPE coverage area.

• Your company gains credibility by associating with intelligent, In-depth journalism from NPR, BBC, Public Radio International, and American Public Media.

• Your message is heard in a clutter-free environment.

• When price and quality are equal, 87% of public radio listeners prefer to buy products from companies that support public radio.

• 72% of public radio listeners have a more positive opinion of a company when they find out it supports public radio.

• Nearly 3 out of 4 listeners agree that pubic radio sponsors are more credible than commercial advertisers.

• 85% of listeners have taken direct action based on past sponsorship credits.

Source:  The State of the Halo Effect Study, NPR 2024